A woman holding a knit jumper by a rack of natural-tone clothing
Fashion in Australia

The fashion stores worth your money

Dresses and everyday wear, activewear, natural-fibre labels and shoes — the Australian stores with genuine range and sizing you can trust. We send you straight to the source.

5 stores
The Iconic

The Iconic

Fashion, shoes & activewear
Seasonal salePending

Australia's largest online fashion destination — women's and men's clothing, shoes and activewear from hundreds of labels, with fast delivery and free returns.

Women'sMen'sShoesActivewear
This week:
boots, sneakers & dresses
View store
St Frock

St Frock

Women's dresses & occasionwear
Sale stylesPending

An Australian women's fashion label built around dresses — occasion, event and everyday — with knitwear and separates across an inclusive size range.

DressesOccasionwearKnitwearSeparates
This week:
occasion & event dresses
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Boody

Boody

Bamboo basics & activewear
Multi-buy offersPending

An Australian eco-basics brand making underwear, activewear, loungewear and socks from soft bamboo viscose, with multi-buy bundles across the everyday essentials.

UnderwearActivewearLoungewearSocks
This week:
bamboo underwear & leggings
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Kowtow

Kowtow

Organic-cotton fashion
End-of-seasonPending

A design-led label working in certified organic, Fairtrade cotton — dresses, tops, trousers and knitwear with a considered, minimal aesthetic.

DressesTopsTrousersKnitwear
This week:
organic-cotton dresses
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Silk Laundry

Silk Laundry

Silk dresses & separates
Archive salePending

A Melbourne-founded label specialising in heavyweight silk — the 90s silk slip dress, silk pants and everyday silk separates, cut to last.

Slip dressesSilk pantsSeparatesAccessories
This week:
silk slip dresses & pants
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How we pick fashion deals in Australia

Clothing runs on markdowns off inflated "RRP", end-of-season churn and sizing that varies between labels, so every store here clears the same short test first.

A dress or a knit at a big percentage off can still sit above the going rate at another Australian retailer, and a sale only counts if the reference price was ever real. We check what the piece costs elsewhere, the fabric and true-to-size fit, and returns you can actually use — then send you straight to the store.

  • Real reference price

    We compare against the going rate at other Australian stores, not an inflated "RRP".

  • Fabric & fit

    We check the fibre, the weight and the size guide — natural fabrics and cuts vary a lot between labels.

  • Delivery & free-freight

    We check the price with Australian shipping and any free-freight threshold, not the sticker alone.

  • Easy returns

    Clear exchange and returns under Australian Consumer Law matter most when the fit is a gamble.

Keep browsing

Clothing and shoes pairs well with these. Same checks, different aisle.